Friday, 10 November 2017

My Breakfast Show Segment




Evaluation

1. Did you fulfil all the content requirements; both in terms of including all the correct features and as well as the actual choices made?

We did fulfil the requirements, as the required sections of the segment - music, a caller, a promo for a celebrity who would appear later, the celebrity gamble game, social media responses, and the news section were all included in our Breakfast Show recording. As well as these features of the show itself, we also used jingles to open each section, as done in the real Breakfast Show and as required by the brief.

2. Have you accurately used the conventions of and style of Nick Grimshaw and the Radio 1 Breafkast show?

I think we used the conventions of Nick Grimshaw's Breakfast Show very well, as we included segments of conversation between the host and the person on the phone, and incorporated some 'youth speak' into the host's dialogue (for example, describing an enjoyable music track as 'banging'). The music played is modern pop music, which is exactly the kind that Nick Grimshaw plays on the real Radio 1 Breakfast Show.

3. How well did you manage your running order/timings?

We created a script with the content of our show prepared, and were therefore able to rehearse the segment in advance of the final recording. This helped us to perfect our timings, eliminate pauses and give the different sections the proper amounts of time reserved for them. For example, the Celebrity Gamble section required more time than anything else, and to accomodate this we made sure that the opening section up until the beginning of Celebrity Gamble did not run on for too long.

Monday, 6 November 2017

Current Music Video Analysis




Castle On The Hill - Ed Sheeran


  • Non-linear passage of time
The video cuts back and forth between the present day Ed Sheeran and his apparent younger self. The cutting between the two time periods is without an obvious visual cue beforehand, which makes this structure common to music videos rather than a film, which would usually have a reason for a flashback rather than suddenly cutting back in time.

  • Character singing the lyrics while in the video












Present-day Ed can be seen singing the lyrics to the song. This is a convention of a music video, as it is only in this medium that the audience would not question why this man is singing to himself in a secluded location. This can be done to emphasise especially important lyrics (e.g. "Take me back to when" as he says in the above GIF.)


  • Visual content reflecting spoken lyrics


The line "Had my first kiss on a Friday night" is accompanied by a shot of the younger version of the character kissing somebody to reflect the statement and reinforce its signifcance.

  • Strong contrasting settings & lighting


At one point, the music video shows an exciting and colourful party in the past, which is a totally different atmosphere compared to the foggy fields that present-day Ed Sheeran is walking through. This is also seen in the scene with a large bonfire, where the lighting is a high-key orange, in contrast to the low-key colour grading of the present-day scenes.


  • Duration of shots changing according to pace of music


For the majority of the song, the character reminisces about the past, and the pace of the editing is relatively slow to accompany the feelings communicated by the song. When the pace of the song picks up later in the video, the speed at which it cuts to the next shot also increases to synchronise the visuals with the audio.





Tuesday, 19 September 2017

Continuity Task Evaluation


The story of the video

In our video, two people, both distracted, walk around a corner and collide with each other. The collision causes one of them to drop his phone, which lands on the floor and breaks. He picks it up and blames the other person for the accident.

How was narrative flow created?

We created narrative flow by matching the position and movement of the characters between consecutive shots. For example, when the camera cuts to another shot at 0:08, the positions of the characters are kept the same, in order to make the transition smoother. Another instance of preserving continuity was the dropping of the phone. In the shot where the two characters collide, the phone can be heard hitting the floor. In the next shot, the phone has already landed on the ground, avoiding the continuity error that would have been present if it had been shown landing again.

Did you achieve full continuity? If not, why not?

Although we came close, we did not achieve full continuity. At the end of shot 1, Abbie's character is between the double doors - but when it cuts to shot 2 for about 3 seconds and then cuts back, she is still in the same location. This could be explained as shot 1 and shot 2 taking place at the same time rather than one after the other, but in terms of narrative flow, it would have been effective to show the passage of time on Abbie's side even when her character is not in shot.

In hindsight, what would you have done differently to improve the narrative flow of your video and tell your story more effectively?

We could have improved the video by omitting the sound of the phone hitting the ground and instead showing its impact on the ground in shot 5. Showing the phone hitting the ground would have been an effective shot, as it would have shown the continuation of the dropping movement, and would then lead into shot 6 when the person picks it up, maintaining the narrative flow. This was our original plan, but once the phone was heard hitting the ground in shot 4, it would have disrupted the narrative flow if it were to be shown hitting the ground again.

Trailer Analysis - Fantastic Beasts and Where to Find Them



Fantastic Beasts and Where to Find Them - Released in United Kingdom on 18th November 2016

Audience Appeal
  • The hidden magical world in New York is heavily featured in the trailer, since the audience would find this appealing through the escapism it provides from the audience's normal lives
  • The inter-title "J.K. Rowling invites you" uses the famous name of the writer to remind the audience of previous successes - namely, the 'Harry Potter' franchise
  • Action/chase scenes are shown in the climax of the trailer - they make the film look exciting and engage the audience
  • POV shot at 1:25 deliberately included to hide the cause of destruction - mystery element as to what this thing that no human could match is.
  • Short comedy scene at the end of the trailer - tells audience that the film still has its comedic moments despite the fact that "no human could do what this thing is capable of."

Genre Signifiers

The audience is made aware of the film's fantasy genre through:
  • The use of wands/magic CGI throughout the trailer
  • And also CGI animals, e.g. mole-like creature at about 1:28
  • The lighting and colour grading are quite warm rather than being desaturated like an action film would be
  • Settings that do not exist in the real world, e.g. large, ornate room at 1:02
  • Majestic-sounding music to accompany the visuals, connotes fantasy

Character and Representation
  • First dialogue heard tells us the name of the main character, as well as a shot of him from above
  • He is definitely the main character as he is the subject of the opening dialogue, as well as being shown the most
  • He arrives by boat, on his "first trip to America". We know from his accent that he is from England
  • He was kicked out of school, although it is suggested that this was not justified as a teacher "argued strongly against his expulsion". So we don't think any less of the main character despite the fact that this has occurred.
  • He is clearly part of the magical world that the film presents, as he changes the contents of a suitcase before its examination
  • Another main character seen at 0:24, who is clearly one of the main characters due to the way she is centered in the frame
  • The person speaking at the beginning's suggestion that there is "more to [Newt Scamander] than meets the eye" is reinforced by the fact that we don't see Newt's face clearly until 0:29.

Branding
  • Warner Brothers logo at beginning of trailer
  • The film logo appears at the end of the trailer, so that the audience knows which film they have just watched a trailer for.
  • At 1:18 and 1:37, the Harry Potter theme tune is included in the music, which brands this film as being part of the pre-existing universe

Thursday, 14 September 2017

Reflections on shot



The shot signifies the mystery or horror genre by having a person look around a corner at something unknown, which increases the sense of mystery that the audience will understand from the image, as the audience know it is a convention of the genre. The area behind the subject is in shadow, another convention that makes the picture mysterious, as settings in shadow can connote that something is dangerous, abandoned, or suspicious.

To achieve the effect, we went to the back of the Great Hall balcony and used a corridor that is always dark, which was what we wanted to successfully show a mysterious setting to fit our idea. We also had a handheld light to illuminate the subject’s face from one side, to make the lighting look more dramatic and add to the contrast between the dark inside and the bright outside.
We wanted the audience to interpret the still as having a threat nearby, at some point in the narrative where the protagonist does not want to be discovered. The still does not fully give the scenario away, as you cannot see what the person sees, so the audience is kept in suspense.

The shot successfully uses a contrast in lighting between the bright foreground and the dark background, which emphasises the darkness of the background against the light. The shot is also framed within its frame, as the two white walls create a vertical letterbox effect. This makes the protagonist seem to be in a claustrophobic environment, as our view of them is restricted by the two walls in the foreground. The shot is taken from a low angle, which served to make the shot more interesting rather than to connote power of the character, which was not our intention. The medium shot worked well, as seeing the character’s legs is not necessary and the viewer’s attention is instead directed to the upper body, head and hands.


In hindsight, it could have been better if the subject were in the centre of the image, since the photograph currently has much more of the white wall on the left than it needs. A canted angle could have been employed to make the still more dramatic, especially to connote the movement of the person who has just looked around the corner.